The Amazon logo features an arrow that connects the letters 'A' and 'Z'.

The current Amazon logo was officially introduced on January 19, 2000, replacing a previous design that featured a curved line underneath the word. It was created by Turner Duckworth, a prominent design agency with offices in San Francisco and London. The agency's creative director, Anthony Biles, led the project to develop a brand identity that conveyed both variety and happiness.The arrow starts at the bottom of the letter 'A' and points directly to the letter 'Z' to signify the company's massive inventory. This visual pun reinforces the idea that the platform offers every product imaginable. At the time of its release, Amazon was rapidly expanding beyond books into electronics, toys, and home goods, making this 'A to Z' message a critical part of their business strategy.Beyond the literal meaning of the arrow, the curve was intentionally designed to resemble a human smile. This 'smile' includes a slight dimple at the end to make it look more organic and welcoming. Jeff Bezos, the founder of Amazon, was reportedly very involved in the design process and insisted on a logo that emphasized customer service and a positive user experience.The logo has become one of the most recognizable corporate symbols in the world. Its simplicity allows it to be used effectively on everything from tiny smartphone icons to massive shipping containers. The design proved so successful that it has remained virtually unchanged for over two decades, helping Amazon establish itself as a global leader in e-commerce.