Were the X-Men always popular?
Marvel stopped publishing original X-Men stories for five years in the 1970s due to poor sales.
The X-Men were once Marvel's least popular characters. Plummeting sales forced the publisher to halt new content between 1970 and 1975, releasing only reprints of earlier stories instead. The franchise eventually returned with a completely redesigned international team that would transform it into one of Marvel's biggest successes.
Nerd Mode
The original X-Men series, created by Stan Lee and Jack Kirby in 1963, struggled to gain traction compared to hits like Spider-Man and the Fantastic Four. By 1970, sales had declined so sharply that Marvel discontinued original content with issue #66. For the next five years, issues #67 through #93 consisted entirely of reprinted material from earlier years.This hiatus ended in May 1975 with the release of Giant-Size X-Men #1, written by Len Wein and illustrated by Dave Cockrum. This landmark issue introduced a diverse, international roster including Wolverine from Canada, Storm from Kenya, Nightcrawler from Germany, and Colossus from the Soviet Union. This strategic shift was designed to appeal to a global audience and revitalize the struggling franchise.Following the success of the Giant-Size special, Chris Claremont became the primary writer starting with issue #94. His 16-year tenure transformed the series into a complex, serialized narrative that eventually became Marvel's top-selling franchise by the 1980s. This era is now known as the Bronze Age of comics, and it rescued the X-Men from permanent cancellation and obscurity.
Verified Fact
FP-0003766 · Feb 18, 2026